Launch of a Project Aimed at Attracting Affluent Inbound Tourists and Boosting Tourism in Japan’s San-in Region

XPERISUS Inc. (headquartered in Shibuya-ku, Tokyo; Founder & CEO Tomoyoshi Maruyama) hereby announces the launch of a joint project with The San-in Godo Bank, Ltd. (President and Representative Director Toru Yamasaki) and Dream Incubator Inc. (headquartered in Chiyoda-ku, Tokyo; Representative Director and President Takayuki Miyake; “DI”). Through this project, XPERISUS, San-in Godo Bank, and DI will collaborate to plan high-value-added tourism content aimed at attracting affluent inbound tourists, with the goal of boosting regional tourism.

This project aims to elevate the already-intriguing tourism resources of Japan’s San-in region, the southwest of the main island of Japan, to world- class standards, transform them into experiential content, and promote them to affluent inbound tourists, thereby enhancing the brand power and recognition of the region and facilitating genuine enticement of visitors. Through these efforts, we will contribute to the expansion of regional tourism revenue and the establishment of sustainable tourism areas.

■ Context and challenges

The Japanese government has established 2030 targets of 60 million inbound tourists and inbound tourist spending of 15 trillion yen. Accordingly, interest in the travel market for affluent inbound tourists is growing in both regional and major urban areas.

Meanwhile, despite the abundance of tourism resources scattered throughout the San-in region, the area currently lacks content for affluent travelers and has inadequate infrastructure for outreach and reception. Further, interregional competition targeting affluent inbound tourists is expected to intensify moving forward.

-About The San-in Godo Bank, Ltd.（ https://www.gogin.co.jp/en/ ）

Since its establishment in 1878, San-in Godo Bank has become the leading bank in Japan’s San-in region through adherence to its management philosophy of striving to become “a creative bank that fulfills the dreams of the region and customers it serves.” Through its extensive branch network, which extends from the San-in region to Hiroshima, Okayama, Hyogo, Osaka, and Tokyo, San-in Godo Bank leverages its status as a wide-area regional bank, engaging in relationship banking, contributing to local communities, and addressing challenges facing both regions and customers.

San-in Godo Bank is spearheading this project, where we plan high-value-added tourism content aimed at attracting affluent inbound tourists, to revitalize the San-in region’s economy by boosting regional tourism. 

-About Dream Incubator Inc. （ https://www.dreamincubator.co.jp/en/ ）

DI works not only to develop services for client companies, but also to produce businesses that transform society and infuse energy into the Japanese economy. DI achieves this by combining strategic consulting skills—the most universal, valuable, and fundamental skills in the business sphere—with managerial abilities honed by a pragmatic and ownership-spirited mindset fostered through our incubation initiatives.

 
-About XPERISUS Inc.（ https://about.xperisus.com/en ）

With the vision of “crafting Japan’s enchanting spirit for global travelers,” XPERISUS has established a position as a pioneer travel agency with a structure of both creating and marketing five-star experiences; From planning to operation, XPERISUS is involved from the start of creation. Drawing on the experience it has accumulated while developing and selling experiences within the San-in region in connection with government projects, XPERISUS will oversee the development, design, and marketing of high-value-added experiences for this project as well.